Winter Classic in Geneva on AST ice
On the 11th of January 2014 was held the first official Swiss "Winter Classic".
A mobile ice rink from AST transformed the Football Stadium of Servette Geneva into a giant ice stadium. In front of 29,400 enthusiastic spectators, the ice hockey match between Servette Geneva and Lausanne ended with 0-1 thanks scored in overtime.
Ice hockey games in football stadiums are actually a real hype. Sports, entertainment and society - these are the ingredients for a successful Winter Classics Event.